To build senior living projects in six locations, Primus Senior Living will invest ₹2200 crore

By Bricksnwall | 2025-02-17

To build senior living projects in six locations, Primus Senior Living will invest ₹2200 crore


Primus Senior housing would construct senior housing complexes with prices ranging from ₹60 lakh to ₹3 crore in Bengaluru, Kolkata, Pune, Mumbai, Hyderabad, and Chennai.

 

Adarsh Narahari, the founder and MD of Primus Senior Living, told HT.com that the real estate business intends to invest more than ₹2200 crore to build 5 million square feet of senior living houses across India in the next five years.

 

4500 residences in Bengaluru, Kolkata, Pune, Mumbai, Hyderabad, and Chennai would be included in this. "We currently have 1.5 million in various phases of building; the remaining ones have not yet been released. According to Narahari, we will have five projects in Bengaluru, three in Chennai, two in Mumbai, one each in Hyderabad and Pune, and three in Kolkata.


The projects' ticket prices will range from ₹60 lakh to ₹3 crore. Homes in southern cities will cost between ₹70 lakh and ₹1.5 crore, while those in Mumbai will cost between ₹1.5 and ₹3 crore.

 

The senior living units have unique features including wheelchair-accessible doorways, anti-skid carpeting, and bathrooms designed to meet the needs of the elderly. Additionally, these buildings have emergency bells in each apartment and public announcement systems in the communal areas.

 

The projects' ticket prices will range from ₹60 lakh to ₹3 crore. Homes in southern cities will cost between ₹70 lakh and ₹1.5 crore, while those in Mumbai will cost between ₹1.5 and ₹3 crore.

 

The senior living units have unique features including wheelchair-accessible doorways, anti-skid carpeting, and bathrooms designed to meet the needs of the elderly. Additionally, these buildings have emergency bells in each apartment and public announcement systems in the communal areas.

 

According to Narahari, Bengaluru, Hyderabad, and Chennai would host roughly 66% of the next launches.

 

"In southern India, there is a significant need for elder residences. This also entails understanding and embracing the idea," he continued.

 

The business is thinking about Bengaluru's eastern and northern regions, such as Whitefield and Sarjapura Road.

 

He claimed that the inability to develop dwellings near the city center is due to the high cost of land and the scarcity of land parcels.

 

Are senior living facilities expensive?


Senior living apartments are 30% more expensive to rent than conventional apartments, according to Narahari. These assets typically produce 4 to 4.5% in rental income, compared to 2-3% for a typical flat.

 

The number of seniors who wish to purchase the product for rental reasons has increased by more than 30%, according to the business.

 

Two types of people are present here: one is 45–50 years old, staying overseas, and already owns ancestral homes. Before they return and live in themselves, they rent out the senior living products they invest in in India, according to Narahari.

 

The second is Indians who make investments to relocate there after they retire.

 

Gruhas and Nikhil Kamath's Zerodha helped the firm raise $20 million in a seed funding round run by General Catalyst last year.

 

Source: Hindustan Times

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